There’s so much more to branding than designing a cool logo!
At Beacon Creative, we understand that successful organizations build their brand on two core principles; creating a clear minimalist, and recognizable identity, and adopting a cohesive approach to positioning their brand through all touchpoints and platforms.
Let’s take a look at one of Beacon’s clients, AgentsC Inc. AgentsC is an international, non-profit consulting firm, based in Toronto, Canada. AgentsC offers comprehensive, transformational change to clients wanting to achieve sustainable revenue growth.
We were approached by AgentsC to create their brand. We started the process by understanding our client, listening to who they are, and learning what they were looking for. There was an engaging exchange of ideas centred on AgentsC’s vision and values. This helped us conceptualize a brand that would be appealing to AgentsC’s clients. Then we created a variety of proof concepts and discussed the key facets of each one.
At the end of the process, Beacon Creative designed a logo that is bold, clean, and easy to identify. Once the new brand was established, we helped AgentsC apply it to all their platforms and touchpoints, stationary, print, and digital.
AgentsC’s branding is unique and truly stands out because of its use of bold colours, and an iconic symbol. As well as building a website that elevates AgentsC’s logo, Beacon Creative designed AgentsC’s stunning, The Duality of Giving report. AgentsC’s Founder and CEO, Mide Akerewusi describes how Beacon supported the development of this design:
“I enjoy working with Beacon because Mark Tenaglia pays close attention to design principles, which means he is always able to produce original eye-catching concepts. I also like to be hands-on. We are always sparking and testing new creative ideas throughout the design process.”
If you have an upcoming branding project or have any creative needs, contact me at
416-836-1977, markt@beaconcreative.ca to set up a complementary design consultation.
